/* =========================================================
   hair-pro.css
   Stili DEDICATI a hair-pro.html (landing "definitiva").
   Caricato DOPO style.css, responsive.css e hair-v2.css.
   Aggiunge: trust strip, phone mockup, "come funziona",
   FAQ accordion, garanzia, sticky CTA mobile, Capterra prominent.
   ========================================================= */

:root {
	--pr-orange: #ED7F00;
	--pr-orange-dark: #d57100;
	--pr-blue: #0245fc;
	--pr-ink: #2a2a2a;
	--pr-muted: #6a6a6a;
	--pr-soft: #FFF7EB;
	--pr-border: #ececec;
	--pr-wa: #25D366;
	--pr-star: #FFB400;
	--pr-shadow: 0 30px 60px -28px rgba(0,0,0,.18);
}

/* =========================================================
   TRUST STRIP (sotto la CTA hero, sopra la foto)
   ========================================================= */
.trust-strip {
	margin-top: 30px;
	display: flex; flex-wrap: wrap;
	justify-content: center; align-items: center;
	gap: 18px 26px;
	color: #fff;
	font-size: 15px; font-weight: 500;
}
.ts-item { display: inline-flex; align-items: center; gap: 8px; }
.ts-stars { color: var(--pr-star); letter-spacing: 1px; font-size: 17px; line-height: 1; }
.ts-num { font-weight: 700; }
.ts-sep { opacity: .35; }
.ts-press {
	display: inline-flex; align-items: center; gap: 12px;
	color: rgba(255,255,255,.85); font-size: 13px;
}
.ts-press .ts-press-label { letter-spacing: .5px; text-transform: uppercase; opacity: .7; }
.ts-press .ts-press-name {
	font-family: 'Times New Roman', Georgia, serif;
	font-weight: 600; font-style: italic;
	color: #fff;
}
.ts-press img {
	height: 30px; width: auto;
	filter: brightness(0) invert(1);
	opacity: .9;
	vertical-align: middle;
	transition: opacity .25s;
}
.ts-press img:hover { opacity: 1; }
/* La Nave della Bellezza: logo emblema, lascia i colori originali */
.ts-press img[alt="La Nave della Bellezza"] {
	filter: none;
	opacity: 1;
	height: 38px;
	background: #fff;
	border-radius: 50%;
	padding: 2px;
}
@media (max-width:575px){
	.ts-press img { height: 24px; }
	.ts-press img[alt="La Nave della Bellezza"] { height: 30px; }
}
@media (max-width:575px){
	.trust-strip { gap: 12px 18px; font-size: 13.5px; }
	.ts-stars { font-size: 15px; }
}

/* =========================================================
   SEZIONE "VEDI IL PRODOTTO" + PHONE MOCKUP
   ========================================================= */
.show-product-section {
	padding: 90px 0 70px;
	position: relative; z-index: 3;
}
@media (max-width:767px){
	.show-product-section { padding: 60px 0 50px; }
}
.product-mockup {
	max-width: 940px;
	margin: 0 auto;
	border-radius: 18px;
	overflow: hidden;
	box-shadow: 0 60px 120px -40px rgba(0,0,0,.45), 0 0 0 1px rgba(0,0,0,.06);
	background: #fff;
	position: relative;
	transition: transform .5s cubic-bezier(.22,.61,.36,1);
}
.product-mockup:hover { transform: translateY(-6px); }
.product-mockup img { display: block; width: 100%; height: auto; }
.product-mockup iframe {
	display: block; width: 100%; aspect-ratio: 16 / 9;
	border: 0; background: #000;
}
.show-product-section .title-style-nine { margin-bottom: 50px; }

/* griglia clip prodotto */
.product-clips {
	display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px;
	max-width: 1100px; margin: 0 auto;
}
@media (max-width: 767px){
	.product-clips { grid-template-columns: 1fr; gap: 18px; max-width: 460px; }
}
.product-clip {
	background: #fff; border-radius: 14px; overflow: hidden;
	box-shadow: 0 30px 60px -28px rgba(0,0,0,.22);
	border: 1px solid var(--pr-border);
	transition: transform .4s, box-shadow .4s;
}
.product-clip:hover { transform: translateY(-4px); box-shadow: 0 40px 80px -28px rgba(0,0,0,.28); }
.product-clip video {
	display: block; width: 100%;
	aspect-ratio: 16/9; object-fit: cover;
	background: #1a1a1a;
}
.product-clip .pc-label { padding: 16px 20px 18px; }
.product-clip .pc-step {
	font-size: 12px; font-weight: 700; color: var(--pr-orange);
	text-transform: uppercase; letter-spacing: .8px; margin-bottom: 4px;
	display: flex; align-items: center; gap: 8px;
}
.product-clip .pc-step-num {
	width: 22px; height: 22px; border-radius: 50%;
	background: var(--pr-soft); color: var(--pr-orange-dark);
	display: inline-flex; align-items: center; justify-content: center;
	font-size: 11px; font-weight: 800;
}
.product-clip .pc-title { font-size: 16px; font-weight: 600; color: var(--pr-ink); line-height: 1.4; margin: 0; }

@media (prefers-reduced-motion: reduce){
	.product-clip { transition: none; }
	.product-clip video { animation: none; }
}
.product-mockup .pm-dots {
	display: flex; gap: 7px; padding: 12px 18px;
	background: #f3f3f3; border-bottom: 1px solid var(--pr-border);
}
.product-mockup .pm-dots span {
	width: 11px; height: 11px; border-radius: 50%; background: #d8d8d8;
}
.product-mockup .pm-dots span:nth-child(1){background:#ff5f57;}
.product-mockup .pm-dots span:nth-child(2){background:#ffbd2e;}
.product-mockup .pm-dots span:nth-child(3){background:#28c940;}
.product-mockup-caption {
	text-align: center; font-size: 14px; color: var(--pr-muted);
	margin-top: 24px; max-width: 560px; margin-left: auto; margin-right: auto;
}
@media (prefers-reduced-motion: reduce){ .product-mockup, .product-mockup:hover { transition: none; transform: none; } }

/* quando "Come funziona" è subito prima della sezione verificata,
   azzera il margin-top di verificata per far combaciare il colore cream */
.how-it-works + .verified-section { margin-top: 0 !important; }

/* =========================================================
   SEZIONE "COME FUNZIONA IN 3 STEP"
   ========================================================= */
.how-it-works {
	padding: 90px 0 70px;
	background: linear-gradient(180deg, #ffffff 0%, var(--pr-soft) 100%);
}
@media (max-width:767px){ .how-it-works { padding: 60px 0 50px; } }
.how-it-works .title-style-nine { margin-bottom: 55px; }
.hiw-grid {
	display: grid; grid-template-columns: repeat(3, 1fr);
	gap: 28px; max-width: 1040px; margin: 0 auto;
}
@media (max-width:767px){ .hiw-grid { grid-template-columns: 1fr; gap: 18px; max-width: 460px; } }
.hiw-step {
	background: #fff; border: 1px solid var(--pr-border);
	border-radius: 18px; padding: 32px 26px; text-align: center;
	position: relative; transition: transform .3s, box-shadow .3s;
}
.hiw-step:hover { transform: translateY(-4px); box-shadow: var(--pr-shadow); }
.hiw-num {
	width: 54px; height: 54px; border-radius: 50%;
	background: var(--pr-orange); color: #fff;
	font-size: 24px; font-weight: 700;
	display: flex; align-items: center; justify-content: center;
	margin: 0 auto 18px;
}
.hiw-step h4 { font-size: 20px; font-weight: 600; color: var(--pr-ink); margin: 0 0 10px; }
.hiw-step p { font-size: 15px; line-height: 1.55; color: var(--pr-muted); margin: 0; }
.hiw-step .hiw-icon { color: var(--pr-orange); margin-bottom: 14px; }
.hiw-step .hiw-icon svg { width: 24px; height: 24px; }

/* =========================================================
   CAPTERRA BIG BADGE (nella sezione testimonianze)
   ========================================================= */
.capterra-big {
	display: inline-flex; align-items: center; gap: 14px;
	background: #fff; border: 1px solid var(--pr-border);
	border-radius: 16px; padding: 14px 22px;
	box-shadow: var(--pr-shadow);
	margin-top: 36px;
}
.capterra-big .cb-rating { font-size: 30px; font-weight: 800; color: var(--pr-ink); line-height: 1; }
.capterra-big .cb-rating small { font-size: 16px; font-weight: 600; color: var(--pr-muted); }
.capterra-big .cb-stars { color: var(--pr-star); letter-spacing: 1.5px; font-size: 18px; }
.capterra-big .cb-label { font-size: 13px; color: var(--pr-muted); display: block; margin-top: 2px; }
.capterra-big .cb-divider { width: 1px; height: 38px; background: var(--pr-border); }

/* =========================================================
   FAQ ACCORDION (native <details>)
   ========================================================= */
.faq-section { padding: 90px 0 70px; }
@media (max-width:767px){ .faq-section { padding: 60px 0 50px; } }
.faq-list { max-width: 820px; margin: 50px auto 0; }
.faq-item {
	background: #fff; border: 1px solid var(--pr-border);
	border-radius: 14px; margin-bottom: 14px;
	overflow: hidden; transition: box-shadow .25s;
}
.faq-item[open] { box-shadow: var(--pr-shadow); border-color: #e0d8c8; }
.faq-item summary {
	list-style: none; cursor: pointer;
	padding: 22px 26px; font-size: 17px; font-weight: 600; color: var(--pr-ink);
	display: flex; align-items: center; justify-content: space-between;
	gap: 18px; transition: color .2s;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary:hover { color: var(--pr-orange-dark); }
.faq-item summary:after {
	content: '+'; font-size: 26px; font-weight: 400; color: var(--pr-orange);
	transition: transform .25s; flex-shrink: 0; line-height: 1;
}
.faq-item[open] summary:after { transform: rotate(45deg); }
.faq-item .faq-answer {
	padding: 0 26px 24px;
	font-size: 16px; line-height: 1.65; color: var(--pr-muted);
}
.faq-item .faq-answer strong { color: var(--pr-ink); }
@media (max-width:575px){
	.faq-item summary { padding: 18px 20px; font-size: 15.5px; }
	.faq-item .faq-answer { padding: 0 20px 20px; font-size: 15px; }
}

/* =========================================================
   GARANZIA (rischio zero)
   ========================================================= */
.guarantee-section {
	background: var(--pr-soft);
	padding: 70px 0;
	border-top: 1px solid #f3ead8;
	border-bottom: 1px solid #f3ead8;
}
@media (max-width:767px){ .guarantee-section { padding: 50px 0; } }
.guarantee-card {
	max-width: 820px; margin: 0 auto;
	display: flex; align-items: center; gap: 36px;
	background: #fff; border-radius: 22px;
	padding: 34px 40px;
	box-shadow: var(--pr-shadow);
}
@media (max-width:767px){ .guarantee-card { flex-direction: column; text-align: center; padding: 28px 24px; gap: 18px; } }
.guarantee-icon {
	width: 88px; height: 88px; border-radius: 22px;
	background: var(--pr-soft); color: var(--pr-orange);
	display: flex; align-items: center; justify-content: center;
	flex-shrink: 0;
}
.guarantee-icon svg { width: 44px; height: 44px; }
.guarantee-text h3 { font-size: 26px; font-weight: 700; color: var(--pr-ink); margin: 0 0 10px; }
.guarantee-text p { font-size: 16px; line-height: 1.6; color: var(--pr-muted); margin: 0; }
.guarantee-text strong { color: var(--pr-ink); }
@media (max-width:575px){ .guarantee-text h3 { font-size: 22px; } }

/* =========================================================
   STICKY CTA BAR (solo mobile)
   ========================================================= */
.sticky-cta {
	display: none;
	position: fixed; bottom: 0; left: 0; right: 0;
	background: #fff;
	border-top: 1px solid var(--pr-border);
	padding: 10px 14px calc(env(safe-area-inset-bottom, 0px) + 10px);
	z-index: 200;
	box-shadow: 0 -10px 30px -10px rgba(0,0,0,.15);
	transform: translateY(110%);
	transition: transform .35s ease, opacity .35s ease;
	opacity: 0;
	pointer-events: none;
}
.sticky-cta.is-visible {
	transform: translateY(0);
	opacity: 1;
	pointer-events: auto;
}
@media (prefers-reduced-motion: reduce){
	.sticky-cta { transition: opacity .2s ease; transform: none; }
}
.sticky-cta a {
	display: block; text-align: center;
	background: var(--pr-orange); color: #fff !important;
	border-radius: 30px; line-height: 50px;
	font-weight: 600; font-size: 16px;
	text-decoration: none;
}
.sticky-cta-info {
	text-align: center; font-size: 11.5px; color: var(--pr-muted);
	margin-top: 4px; letter-spacing: .2px;
}
@media (max-width:767px){
	.sticky-cta { display: block; }
	/* spazio extra in fondo per non coprire footer */
	body.has-sticky-cta footer.theme-footer-eight { padding-bottom: 80px; }
}

/* =========================================================
   PICCOLI RAFFINAMENTI
   ========================================================= */
/* badge eyebrow nell'hero, sopra l'H1 */
.hero-eyebrow {
	display: inline-flex; align-items: center; gap: 9px;
	background: rgba(255,255,255,.14);
	border: 1px solid rgba(255,255,255,.32);
	border-radius: 30px; padding: 7px 16px;
	font-size: 13.5px; font-weight: 500; color: #fff;
	margin-bottom: 22px;
	backdrop-filter: blur(2px);
}
.hero-eyebrow .hero-eyebrow-dot {
	width: 8px; height: 8px; border-radius: 50%;
	background: var(--pr-wa); box-shadow: 0 0 0 4px rgba(37,211,102,.25);
}

@media (prefers-reduced-motion: reduce){
	.hiw-step { transition: none; }
	.faq-item[open] summary:after { transition: none; }
}

/* =========================================================
   PRICING REFRESH — fascia comune + card differenzianti
   ========================================================= */

/* ----- Fascia "incluso in tutti i piani" ----- */
.all-included {
	max-width: 1080px; margin: 30px auto 0;
	background: #fff; border: 1px solid #f0e7d8;
	border-radius: 20px; padding: 36px 44px;
	box-shadow: 0 30px 60px -38px rgba(0,0,0,.18);
}
@media (max-width: 767px){
	.all-included { padding: 26px 22px; border-radius: 16px; }
}
.ai-head { text-align: center; margin-bottom: 26px; }
.ai-tag {
	display: inline-block; background: var(--pr-soft); color: var(--pr-orange);
	font-weight: 700; font-size: 12px; letter-spacing: .12em; text-transform: uppercase;
	padding: 6px 14px; border-radius: 30px; margin-bottom: 14px;
}
.ai-head h3 {
	font-size: 22px; font-weight: 600; color: #1d1d1d; line-height: 1.35; margin: 0;
}
.ai-head h3 span { color: #6a6a6a; font-weight: 400; font-size: 17px; display: block; margin-top: 6px; }
@media (max-width:575px){
	.ai-head h3 { font-size: 17px; }
	.ai-head h3 span { font-size: 14px; }
}
.ai-grid {
	list-style: none; padding: 0; margin: 0;
	display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px 22px;
}
@media (max-width: 991px){ .ai-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 575px){ .ai-grid { grid-template-columns: repeat(2, 1fr); gap: 10px 14px; } }
.ai-grid li {
	display: flex; align-items: center; gap: 10px;
	font-size: 14.5px; color: #2a2a2a; line-height: 1.4;
}
.ai-grid li svg {
	width: 18px; height: 18px; flex-shrink: 0; color: var(--pr-orange);
}

/* ----- Card differenzianti ----- */
.plan-card { position: relative; padding-bottom: 32px; }

.plan-card .popular-tag {
	position: absolute; top: -14px; left: 50%; transform: translateX(-50%);
	background: var(--pr-orange); color: #fff; font-size: 12px; font-weight: 700;
	letter-spacing: .04em; padding: 6px 14px; border-radius: 30px;
	box-shadow: 0 10px 24px -10px rgba(237,127,0,.55);
	white-space: nowrap;
}

.plan-card .plan-audience {
	display: inline-block;
	font-size: 11.5px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
	color: #6a6a6a; background: #f6f3ee;
	padding: 5px 12px; border-radius: 30px;
	margin: 18px auto 12px; text-align: center;
}
.plan-card .pack-name { margin-top: 0 !important; }

.plan-card .plan-sum {
	font-size: 14px; line-height: 1.5; color: #555;
	padding: 0 18px; margin: 14px 0 18px; text-align: center;
	min-height: 42px;
}

.plan-card .plan-diff-title {
	font-size: 12.5px; font-weight: 600; letter-spacing: .04em;
	color: #2a2a2a; text-transform: uppercase;
	padding: 0 24px; margin-bottom: 12px;
}
.plan-card .plan-diff-title strong { color: var(--pr-orange); }

.plan-card .plan-feat { margin-top: 0 !important; padding-bottom: 8px; }
.plan-card .plan-feat li { font-size: 14.5px !important; padding-left: 28px; }

/* In Basic l'elenco è "non incluso": grigio + barrato, niente check arancione */
#plan-basic .plan-feat li.assente {
	color: #999; text-decoration: line-through;
}
#plan-basic .plan-feat li.assente:before { content: "—"; color: #c9c2b8; font-weight: 800; }

@media (max-width: 991px){
	.plan-card .plan-sum { min-height: 0; }
}

/* Freccia che lega la fascia comune alle card sotto */
.ai-foot {
	text-align: center; margin-top: 22px;
	font-size: 13.5px; color: #6a6a6a;
	padding-top: 18px; border-top: 1px dashed #ebe2cf;
}
.ai-foot .ai-arrow {
	display: inline-block; color: var(--pr-orange); font-weight: 800;
	font-size: 18px; margin-left: 4px;
	animation: aiNudge 1.8s ease-in-out infinite;
}
@keyframes aiNudge {
	0%, 100% { transform: translateY(0); }
	50% { transform: translateY(4px); }
}
@media (prefers-reduced-motion: reduce){ .ai-foot .ai-arrow { animation: none; } }

/* Link "funzioni base" dentro le card */
.plan-diff-title a {
	color: var(--pr-orange); text-decoration: underline; text-underline-offset: 2px;
	text-decoration-thickness: 1px;
}
.plan-diff-title a:hover { color: var(--pr-orange); text-decoration-thickness: 2px; }

/* Basic: doppio blocco "include" + "non incluso" */
.plan-diff-title--alt {
	margin-top: 18px !important;
	padding-top: 14px !important;
	border-top: 1px dashed #eee;
	color: #8a8a8a !important;
}
.plan-feat--missing { padding-bottom: 0 !important; }

/* =========================================================
   PRICING LADDER — layout a righe omogenee
   ========================================================= */
.plan-ladder {
	max-width: 1080px; margin: 0 auto;
	display: flex; flex-direction: column; gap: 18px;
}

.plan-rung {
	position: relative;
	display: grid;
	grid-template-columns: 280px 1fr 180px 170px;
	gap: 28px; align-items: center;
	background: #fff;
	border: 1px solid #ececec;
	border-radius: 18px;
	padding: 26px 30px;
	transition: box-shadow .25s, transform .25s, border-color .25s;
}
.plan-rung:hover {
	box-shadow: 0 30px 60px -36px rgba(0,0,0,.22);
	transform: translateY(-2px);
	border-color: #e0d6c5;
}

.plan-rung.is-popular {
	border: 2px solid var(--pr-orange);
	background: linear-gradient(180deg, #fff 0%, #FFF7EB 100%);
	box-shadow: 0 30px 60px -30px rgba(237,127,0,.35);
}

.rung-tag {
	position: absolute; top: -13px; left: 30px;
	background: var(--pr-orange); color: #fff;
	font-size: 12px; font-weight: 700; letter-spacing: .04em;
	padding: 6px 14px; border-radius: 30px;
	box-shadow: 0 10px 20px -10px rgba(237,127,0,.6);
	white-space: nowrap;
}

/* col 1 — head */
.rung-head { min-width: 0; }
.rung-audience {
	font-size: 11px; font-weight: 700; letter-spacing: .1em;
	color: #6a6a6a; text-transform: uppercase; margin-bottom: 6px;
}
.rung-name {
	font-size: 28px; font-weight: 700; color: #1d1d1d;
	line-height: 1; margin-bottom: 8px;
}
.rung-sub {
	font-size: 14px; color: #6a6a6a; line-height: 1.5; margin: 0;
}
.rung-sub a { color: var(--pr-orange); text-decoration: underline; text-underline-offset: 2px; }

/* col 2 — features as chips */
.rung-feat { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; }
.rung-feat-label {
	display: inline-block; width: 100%;
	font-size: 11px; font-weight: 700; letter-spacing: .08em;
	color: #999; text-transform: uppercase; margin-bottom: 2px;
}
.is-popular .rung-feat-label { color: var(--pr-orange); }
.rung-chip {
	display: inline-flex; align-items: center;
	background: #f6f3ee; color: #2a2a2a;
	font-size: 13px; font-weight: 500;
	padding: 6px 12px; border-radius: 20px;
	line-height: 1.3;
}
.rung-chip.add { background: #FFF7EB; color: #8a5a00; }
.rung-chip.add:before {
	content: "+"; color: var(--pr-orange); font-weight: 800;
	margin-right: 5px; font-size: 14px;
}

/* col 3 — price */
.rung-price { text-align: right; }
.rung-price-num {
	font-size: 30px; font-weight: 700; color: #1d1d1d;
	line-height: 1; white-space: nowrap;
}
.rung-price-num sup { font-size: 16px; font-weight: 600; vertical-align: top; margin-right: 1px; }
.rung-price-num small { font-size: 14px; font-weight: 500; color: #6a6a6a; margin-left: 3px; }
.rung-price-note { font-size: 12px; color: #999; margin-top: 6px; }

/* col 4 — CTA */
.rung-cta { text-align: right; }
.rung-btn {
	display: inline-block; padding: 13px 26px;
	font-size: 14px; font-weight: 600;
	background: #fff; color: var(--pr-orange);
	border: 2px solid var(--pr-orange); border-radius: 30px;
	transition: .25s;
	white-space: nowrap;
}
.rung-btn:hover { background: var(--pr-orange); color: #fff; }
.rung-btn-primary { background: var(--pr-orange); color: #fff; }
.rung-btn-primary:hover { background: #d57100; border-color: #d57100; color: #fff; }

/* ----- Tablet ----- */
@media (max-width: 1099px){
	.plan-rung {
		grid-template-columns: 220px 1fr 150px 140px;
		gap: 20px; padding: 22px 24px;
	}
	.rung-name { font-size: 24px; }
	.rung-price-num { font-size: 26px; }
}

/* ----- Mobile ----- */
@media (max-width: 767px){
	.plan-rung {
		grid-template-columns: 1fr;
		gap: 18px; padding: 26px 22px;
	}
	.plan-rung.is-popular { padding-top: 32px; }
	.rung-tag { left: 22px; top: -12px; }
	.rung-head { text-align: left; }
	.rung-price { text-align: left; border-top: 1px dashed #ececec; padding-top: 16px; }
	.rung-cta { text-align: left; }
	.rung-cta .rung-btn { display: block; text-align: center; }
}

/* Disabilito gli stili card-vecchi se ancora presenti */
.plan-card { display: none; }

/* =========================================================
   HAIR-PRO V2 · Audit-driven additions
   Scarsità · Loss aversion · Case study · ROI calc · Founder
   Ancoraggio prezzo
   ========================================================= */

/* ----- Hero urgency strip ----- */
.hero-urgency {
	display: inline-flex; align-items: center; gap: 10px;
	margin-top: 22px;
	background: rgba(255,255,255,.14);
	border: 1px solid rgba(255,255,255,.4);
	border-radius: 30px; padding: 9px 18px;
	color: #fff; font-size: 14px; font-weight: 500;
}
.hu-pulse {
	width: 9px; height: 9px; border-radius: 50%;
	background: #ff5e3a; flex-shrink: 0;
	box-shadow: 0 0 0 0 rgba(255,94,58,.7);
	animation: huPulse 1.8s infinite;
}
@keyframes huPulse {
	0%   { box-shadow: 0 0 0 0 rgba(255,94,58,.7); }
	70%  { box-shadow: 0 0 0 10px rgba(255,94,58,0); }
	100% { box-shadow: 0 0 0 0 rgba(255,94,58,0); }
}
@media (prefers-reduced-motion: reduce){ .hu-pulse { animation: none; } }

/* ----- Loss section ----- */
.loss-section { padding: 90px 0 40px; background: linear-gradient(180deg, #fff 0%, #FFF7EB 100%); }
@media (max-width:767px){ .loss-section { padding: 60px 0 20px; } }
.loss-section .title-style-nine { margin-bottom: 45px; }
.loss-grid { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
@media (max-width:991px){ .loss-grid { grid-template-columns: 1fr; gap: 16px; max-width: 520px; } }
.loss-card {
	background: #fff; border: 1px solid #f0e7d8; border-radius: 18px; padding: 30px 26px;
	box-shadow: 0 20px 40px -28px rgba(0,0,0,.18);
}
.loss-metric { font-size: 52px; font-weight: 800; color: var(--pr-orange); line-height: 1; margin-bottom: 6px; font-feature-settings: "tnum"; }
.loss-metric .loss-num { display: inline-block; min-width: 1.5ch; }
.loss-label { font-size: 13px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: #6a6a6a; margin-bottom: 14px; }
.loss-card p { font-size: 15px; line-height: 1.55; color: #2a2a2a; margin: 0; }
.loss-foot { text-align: center; max-width: 700px; margin: 30px auto 0; font-size: 14px; color: #6a6a6a; line-height: 1.55; }
.loss-foot a { color: var(--pr-orange); font-weight: 600; }

/* ----- ROI calculator ----- */
.roi-section { padding: 60px 0 90px; background: #FFF7EB; }
@media (max-width:767px){ .roi-section { padding: 40px 0 60px; } }
.roi-wrap {
	max-width: 760px; margin: 0 auto;
	background: #fff; border-radius: 22px; padding: 40px 44px;
	box-shadow: 0 40px 80px -40px rgba(0,0,0,.25);
	border: 1px solid #f0e7d8;
}
@media (max-width:575px){ .roi-wrap { padding: 28px 22px; border-radius: 16px; } }
.roi-eyebrow { display: inline-block; background: var(--pr-orange); color: #fff; font-size: 11px; font-weight: 700; letter-spacing: .12em; padding: 5px 12px; border-radius: 20px; margin-bottom: 12px; }
.roi-head h3 { font-size: 28px; font-weight: 700; line-height: 1.25; margin: 0 0 8px; color: #1d1d1d; }
.roi-head h3 em { color: var(--pr-orange); font-style: normal; }
.roi-sub { font-size: 15px; color: #6a6a6a; margin-bottom: 28px; }
.roi-form { display: grid; gap: 22px; margin-bottom: 28px; }
.roi-field { display: block; }
.roi-q { display: block; font-size: 13.5px; font-weight: 600; color: #2a2a2a; margin-bottom: 10px; }
.roi-field input[type="range"] {
	width: 100%; height: 6px; appearance: none; -webkit-appearance: none;
	background: linear-gradient(to right, var(--pr-orange) 0%, #f0e7d8 0%);
	border-radius: 4px; outline: none;
}
.roi-field input[type="range"]::-webkit-slider-thumb {
	-webkit-appearance: none; appearance: none; width: 22px; height: 22px;
	background: var(--pr-orange); border-radius: 50%; cursor: pointer;
	box-shadow: 0 4px 10px rgba(237,127,0,.4); border: 3px solid #fff;
}
.roi-field input[type="range"]::-moz-range-thumb {
	width: 22px; height: 22px; background: var(--pr-orange); border-radius: 50%; cursor: pointer;
	box-shadow: 0 4px 10px rgba(237,127,0,.4); border: 3px solid #fff;
}
.roi-val { display: block; margin-top: 8px; font-size: 14px; color: #6a6a6a; }
.roi-val strong { color: #1d1d1d; font-size: 17px; font-weight: 700; }
.roi-result { background: #FFF7EB; border-radius: 14px; padding: 20px 22px; margin-bottom: 22px; border: 1px solid #f0e7d8; }
.roi-result-row { display: flex; justify-content: space-between; align-items: baseline; padding: 8px 0; gap: 12px; font-size: 14.5px; color: #2a2a2a; }
.roi-result-row strong { font-size: 17px; font-weight: 700; color: #1d1d1d; white-space: nowrap; }
.roi-result-row.roi-loss strong { color: #c0392b; }
.roi-result-row.roi-gain { border-top: 1px dashed #e0d6c5; margin-top: 4px; padding-top: 12px; }
.roi-result-row.roi-gain strong { color: var(--pr-orange); font-size: 22px; }
.roi-cta {
	display: block; text-align: center;
	background: var(--pr-orange); color: #fff !important;
	font-weight: 700; font-size: 16px;
	padding: 16px 28px; border-radius: 30px;
	transition: .25s;
}
.roi-cta:hover { background: #d57100; transform: translateY(-1px); box-shadow: 0 14px 30px -12px rgba(237,127,0,.5); }
.roi-disclaimer { font-size: 12px; color: #999; line-height: 1.5; margin: 14px 0 0; text-align: center; }

/* ----- Case study ----- */
.case-section { padding: 90px 0; }
@media (max-width:767px){ .case-section { padding: 60px 0; } }
.case-section .title-style-nine { margin-bottom: 45px; }
.case-grid { max-width: 1140px; margin: 0 auto; display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
@media (max-width:991px){ .case-grid { grid-template-columns: 1fr; gap: 16px; max-width: 520px; } }
.case-card { background: #fff; border: 1px solid #ececec; border-radius: 18px; padding: 28px 26px; box-shadow: 0 20px 40px -32px rgba(0,0,0,.2); display: flex; flex-direction: column; }
.case-head { display: flex; align-items: center; gap: 14px; margin-bottom: 18px; }
.case-avatar {
	width: 52px; height: 52px; border-radius: 50%;
	background: linear-gradient(135deg, var(--pr-orange) 0%, #ffb066 100%);
	color: #fff; font-weight: 700; font-size: 18px; letter-spacing: .03em;
	display: flex; align-items: center; justify-content: center;
	flex-shrink: 0;
}
.case-meta { display: flex; flex-direction: column; min-width: 0; }
.case-meta strong { font-size: 15px; color: #1d1d1d; font-weight: 700; }
.case-meta span { font-size: 12.5px; color: #6a6a6a; }
.case-quote { font-size: 15.5px; line-height: 1.5; color: #2a2a2a; font-style: italic; margin: 0 0 22px; padding: 0; border: none; flex: 1; }
.case-kpi { display: grid; grid-template-columns: repeat(3,1fr); gap: 10px; padding-top: 18px; border-top: 1px dashed #ececec; }
.case-kpi > div { text-align: center; display: flex; flex-direction: column; gap: 2px; }
.case-k-num { font-size: 19px; font-weight: 800; color: var(--pr-orange); line-height: 1.1; }
.case-k-lbl { font-size: 11px; color: #6a6a6a; line-height: 1.25; }

/* ----- Founder section ----- */
.founder-section { padding: 90px 0; background: #fff; }
@media (max-width:767px){ .founder-section { padding: 60px 0; } }
.founder-wrap { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: 1.1fr 1fr; gap: 60px; align-items: center; }
@media (max-width:991px){ .founder-wrap { grid-template-columns: 1fr; gap: 40px; max-width: 600px; } }
.founder-eyebrow { display: inline-block; background: var(--pr-soft); color: var(--pr-orange); font-size: 11px; font-weight: 700; letter-spacing: .12em; padding: 5px 12px; border-radius: 20px; margin-bottom: 16px; }
.founder-left h2 { font-size: 34px; font-weight: 700; line-height: 1.2; color: #1d1d1d; margin: 0 0 18px; }
.founder-left h2 span { color: var(--pr-orange); }
@media (max-width:575px){ .founder-left h2 { font-size: 26px; } }
.founder-lead { font-size: 16px; line-height: 1.6; color: #2a2a2a; margin-bottom: 22px; }
.founder-points { list-style: none; padding: 0; margin: 0 0 26px; }
.founder-points li { padding: 8px 0 8px 26px; position: relative; font-size: 15px; color: #2a2a2a; }
.founder-points li:before {
	content: ""; position: absolute; left: 0; top: 14px;
	width: 14px; height: 14px; border-radius: 50%;
	background: var(--pr-orange);
	box-shadow: inset 0 0 0 3px #fff, 0 0 0 1px var(--pr-orange);
}
.founder-sign { padding-top: 18px; border-top: 1px solid #ececec; }
.founder-sign-name { font-size: 16px; font-weight: 700; color: #1d1d1d; }
.founder-sign-role { font-size: 13px; color: #6a6a6a; }

.founder-photo {
	background: linear-gradient(135deg, #FFF7EB 0%, #fff 100%);
	border: 1px solid #f0e7d8; border-radius: 22px; padding: 16px;
	box-shadow: 0 40px 80px -40px rgba(0,0,0,.22);
	margin: 0;
}
.founder-photo-img {
	display: block; width: 100%; height: auto;
	border-radius: 14px;
	box-shadow: 0 20px 50px -22px rgba(0,0,0,.35);
	aspect-ratio: 4 / 5; object-fit: cover; object-position: center top;
}
.founder-photo-caption {
	text-align: center; font-size: 13.5px; color: #6a6a6a;
	margin: 16px 6px 4px; line-height: 1.45;
}
.founder-photo-caption strong { color: #1d1d1d; font-weight: 700; }

/* ----- Pricing anchor (ladder enhancements) ----- */
.rung-price-was {
	font-size: 13px; color: #a8a8a8; text-decoration: line-through;
	margin-bottom: 4px; font-weight: 500;
}
.rung-price-save {
	display: inline-block; margin-top: 6px;
	background: rgba(37,211,102,.12); color: #1a8a3f;
	font-size: 11.5px; font-weight: 700; letter-spacing: .02em;
	padding: 3px 10px; border-radius: 20px;
	white-space: nowrap;
}
@media (max-width:767px){
	.rung-price-was, .rung-price-save { display: inline-block; margin-right: 8px; }
}

/* =========================================================
   V2.1 · Tabella problema → costo · Formula calcolatore
   ========================================================= */

.loss-lead {
	max-width: 640px; margin: 14px auto 0;
	font-size: 15px; color: #6a6a6a; line-height: 1.55;
}

.cost-table-wrap {
	max-width: 880px; margin: 48px auto 0;
	background: #fff; border: 1px solid #f0e7d8;
	border-radius: 18px; overflow: hidden;
	box-shadow: 0 30px 60px -36px rgba(0,0,0,.2);
}
.cost-table { width: 100%; border-collapse: collapse; }
.cost-table thead th {
	background: #1d1d1d; color: #fff;
	padding: 16px 22px; text-align: left;
	font-size: 13px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
}
.cost-table thead th:last-child { text-align: right; }
.cost-table tbody td {
	padding: 18px 22px; border-bottom: 1px solid #f4ece0;
	font-size: 15px; color: #2a2a2a; line-height: 1.45;
	vertical-align: middle;
}
.cost-table tbody tr:last-child td { border-bottom: none; }
.cost-table tbody tr:nth-child(odd) td { background: #FFFCF7; }
.cost-table .cost-val {
	text-align: right; font-weight: 700; color: var(--pr-orange);
	white-space: nowrap; font-size: 15.5px;
}
.cost-foot {
	text-align: center; padding: 20px 22px;
	background: #FFF7EB; border-top: 1px solid #f0e7d8;
	font-size: 14px; color: #6a6a6a; line-height: 1.5; margin: 0;
}
.cost-foot a { color: var(--pr-orange); font-weight: 600; }
@media (max-width:639px){
	/* Tabella → lista di card stacked su mobile */
	.cost-table-wrap { border-radius: 16px; }
	.cost-table, .cost-table tbody, .cost-table tr, .cost-table td { display: block; width: 100%; }
	.cost-table thead { display: block; }
	.cost-table thead tr { display: block; }
	.cost-table thead th { display: none; }
	/* Mantengo solo un'unica intestazione discorsiva */
	.cost-table thead tr:before {
		content: "Cosa succede oggi nel tuo salone";
		display: block;
		background: #1d1d1d; color: #fff;
		padding: 14px 18px; text-align: center;
		font-size: 12.5px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
	}
	.cost-table tbody tr {
		padding: 16px 18px; border-bottom: 1px solid #f4ece0;
	}
	.cost-table tbody tr:nth-child(odd) { background: #FFFCF7; }
	.cost-table tbody tr:nth-child(odd) td { background: transparent; }
	.cost-table tbody tr:last-child { border-bottom: none; }
	.cost-table tbody td {
		padding: 4px 0; border-bottom: none; background: transparent;
		font-size: 14px; line-height: 1.5;
	}
	.cost-table .cost-val {
		text-align: left; font-size: 15px; font-weight: 800;
		color: var(--pr-orange);
		display: inline-block;
		background: #FFF7EB; padding: 6px 12px; border-radius: 20px;
		margin-top: 6px;
	}
}

/* ----- Calcolatore con formula esplicita ----- */
.roi-formula {
	background: #FFF7EB; border: 1px solid #f0e7d8;
	border-radius: 14px; padding: 18px 22px; margin-bottom: 22px;
}
.roi-formula-title {
	font-size: 11.5px; font-weight: 700; letter-spacing: .12em;
	color: #6a6a6a; text-transform: uppercase; margin-bottom: 10px;
}
.roi-formula-row {
	display: grid; grid-template-columns: 1.4fr 1fr auto;
	gap: 14px; align-items: center;
	padding: 10px 0; border-top: 1px dashed #e8dec7;
	font-size: 14px; color: #2a2a2a;
}
.roi-formula-row:first-of-type { border-top: none; }
.rf-label { font-size: 13px; color: #6a6a6a; line-height: 1.4; }
.rf-calc { font-family: ui-monospace, "SF Mono", Menlo, Consolas, monospace; font-size: 13px; color: #2a2a2a; }
.rf-calc b { color: #1d1d1d; font-weight: 700; }
.rf-equals { font-size: 14px; white-space: nowrap; }
.rf-equals strong { font-size: 17px; font-weight: 800; color: #1d1d1d; }
.roi-formula-row.is-loss .rf-equals strong { color: #c0392b; }
.roi-formula-row.is-gain .rf-equals strong { color: var(--pr-orange); font-size: 20px; }

@media (max-width:767px){
	.roi-formula-row { grid-template-columns: 1fr; gap: 4px; padding: 12px 0; }
	.rf-calc { font-size: 12px; }
}

/* nascondo il vecchio markup loss-card se ancora referenziato altrove */
.loss-grid, .loss-card, .loss-metric { /* graceful: non più usati nella v2.1 */ }

/* ----- Video testimonianze ----- */
.video-testi-section { padding: 90px 0; background: #fff; }
@media (max-width:767px){ .video-testi-section { padding: 60px 0; } }
.video-testi-section .title-style-nine { margin-bottom: 45px; }
.video-testi-grid {
	max-width: 1040px; margin: 0 auto;
	display: grid; grid-template-columns: repeat(2,1fr); gap: 28px;
}
@media (max-width:767px){ .video-testi-grid { grid-template-columns: 1fr; gap: 22px; max-width: 380px; } }
.video-testi-card {
	background: #fff; border: 1px solid #ececec; border-radius: 18px;
	overflow: hidden; box-shadow: 0 30px 60px -34px rgba(0,0,0,.22);
	transition: transform .3s, box-shadow .3s;
	display: flex; flex-direction: column;
}
.video-testi-card:hover { transform: translateY(-4px); box-shadow: 0 40px 80px -34px rgba(0,0,0,.28); }
/* YouTube Shorts: 9:16 verticale, centrato con sfondo soft */
.vt-player {
	aspect-ratio: 9/16; background: #1a1a1a;
	position: relative; overflow: hidden;
	max-width: 320px; margin: 0 auto; width: 100%;
	border-radius: 12px; box-shadow: 0 14px 30px -16px rgba(0,0,0,.4);
	margin-top: 18px;
}
.vt-player iframe, .vt-player video { width: 100%; height: 100%; border: 0; display: block; object-fit: cover; }
.vt-placeholder {
	position: absolute; inset: 0;
	background: linear-gradient(135deg, #2a2a2a 0%, #1a1a1a 100%);
	display: flex; flex-direction: column; align-items: center; justify-content: center;
	gap: 12px; color: rgba(255,255,255,.85);
}
.vt-play {
	width: 70px; height: 70px; border-radius: 50%;
	background: var(--pr-orange); color: #fff;
	display: flex; align-items: center; justify-content: center;
	box-shadow: 0 14px 30px rgba(237,127,0,.45);
}
.vt-play svg { width: 26px; height: 26px; margin-left: 4px; }
.vt-placeholder-text { font-size: 13px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; opacity: .7; }
.vt-meta { padding: 18px 22px; display: flex; flex-direction: column; gap: 2px; text-align: center; align-items: center; }
.vt-meta strong { font-size: 16px; color: #1d1d1d; font-weight: 700; }
.vt-meta span { font-size: 13px; color: #6a6a6a; }

/* ----- Team di assistenza (sotto la foto fondatori) ----- */
.support-team {
	display: flex; align-items: center; gap: 14px;
	margin-top: 18px; padding: 12px 16px;
	background: #fff; border: 1px solid #f0e7d8;
	border-radius: 30px;
	box-shadow: 0 14px 30px -22px rgba(0,0,0,.2);
}
.support-team-avatars {
	display: flex; flex-shrink: 0;
}
.support-team-avatars .sta {
	width: 38px; height: 38px; border-radius: 50%;
	overflow: hidden; border: 2px solid #fff;
	background: #FFF7EB;
	margin-left: -10px;
	box-shadow: 0 4px 10px -4px rgba(0,0,0,.2);
}
.support-team-avatars .sta:first-child { margin-left: 0; }
.support-team-avatars .sta img {
	width: 100%; height: 100%; object-fit: cover; display: block;
}
.support-team-label {
	font-size: 13px; color: #2a2a2a; line-height: 1.35;
	font-weight: 500;
}
@media (max-width:575px){
	.support-team { padding: 10px 14px; }
	.support-team-avatars .sta { width: 32px; height: 32px; }
	.support-team-label { font-size: 12px; }
}

/* ----- Punti elenco nella guarantee card ----- */
.guarantee-points {
	list-style: none; padding: 0; margin: 22px 0 0;
	display: flex; flex-direction: column; gap: 10px;
}
.guarantee-points li {
	display: flex; align-items: flex-start; gap: 12px;
	font-size: 14.5px; line-height: 1.5; color: #2a2a2a;
}
.guarantee-points li svg {
	width: 18px; height: 18px; color: var(--pr-orange);
	flex-shrink: 0; margin-top: 3px;
}
.guarantee-points li strong { font-weight: 700; color: #1d1d1d; }